Footfall Research Surveys

We conduct Standard and Bespoke footfall research surveys, the former undertaken using a consistent survey methodology to allow benchmarking, and the latter specifically tailored by our project managers, to meet the commissioning client’s individual requirements. 

Standard surveys are typically commissioned by town managers as part of periodic health checks, assessing the impact of interventions, vacant unit marketing or informing funding submissions.

Bespoke surveys enable informed strategic decision making and site- specific research, and are often commissioned to complement and validate generic digital or camera footfall data, drilling down into further detail to add layers of required complexity in tune with project objectives.

PMRS footfall reports are a key component to:

• Marketing vacant units – attracting new tenants and validating lease costs
• Site analysis and pitch evaluation – assessing a potential unit’s footfall trade, benchmarking with existing premises or competitors.
• Advertising campaigns and screens – directional flow or demographic research of typical passing footfall, for marketing and informing pricing structures.
• Lease and rental negotiations – informing valuation submissions, benchmarking with other known site costs
• Planning assessment – investigating the impact of new schemes or change of use classes as part of urban planning.
• Town management – health checking centres, impact assessing interventions, marketing vacant units