Site evaluation and pitch evaluation

You’ve found a unit that seems a perfect fit for your new business venture or store expansion. At first sight it appears to be situated in a favourable trading location, potentially a good investment opportunity.

You know absolute due diligence is required, not least in assessing a sites customer reach and trading viability. Being assured of enough passing footfall that can be converted into trade is paramount. PMRS footfall research can help you get the full picture to make informed decisions regarding pitch evaluation and site assessment on our high streets.

Marketing agent brochures may refer to digitally assessed footfall levels, which typically provide an overview of foot traffic in the general area. As specialists in manual footfall surveys, we can focus on specific sites. Our manual footfall research offers key advantages over digital assessment.

PMRS Bespoke surveys deliver the location insight to confirm footfall levels and offer reassurance to you and your investors. Not only can we be on site quickly, but our research can

• provide hourly analysis aligned to your trading hours, including the evening economy
• benchmark footfall against alternate locations, or similar businesses as part of competitor analysis
• research the passing demographic to check it fits your business model
• use footfall to evaluate market rental values to inform lease and rental negotiations
• help guide your investment decisions

PMRS cost effective footfall reports enabling you to make informed site decisions on the high street.