Digital OOH advertising screens

When selecting locations for digital street advertising, areas with high foot traffic are the obvious target. PMRS’ site research can effectively identify optimal spots and pinpoint regions with significant footfall. Our independent footfall reports:

• help market your OOH advertising space,
• ensure that your hourly pricing structures are aligned with daily and hourly footfall traffic analysis,
• show directional flow research – to accommodate dual screen setups, identifying the hourly footfall approaching and viewing each side of the screens, and
• provide demographic research – target your marketing at particular client brands, let them know the typical passing demographic.

Our reports offer comprehensive insights into hourly foot traffic patterns. This information can assist in assessing and justifying advertising charge variances while enhancing your marketing strategies. Our demographic research can uncover the typical age and gender of pedestrians, informing targeted marketing materials aimed at various brands.

Directional flow research

Recently, we collaborated with a leading media owner who had deployed several dual-sided digital out-of-home (DOOH) advertising screens across a large retail area. Our directional surveys tracked foot traffic approaching each side, providing both daily and hourly analysis for each screen location. The insights from our reports not only bolstered their marketing campaigns but also guided and validated their pricing strategy.